3 Horsemen of Culture

3-Horsemen of Culture

There are many indicators of any given culture. When you travel, some of the first things you notice after flora, fauna, climate are .... language, cuisine, smells, driving habits... fashion, buildings, furniture .... stores, government services, factories.

Now the middle group has a vital role in culture.

The first group is the temporal signs. The things that can only be grasped by memory and stories told. The last group are the hard objects, the things that keep the culture running.

The middle group arrives at a nexus point of word and action. Ports of expression.

The horseman of fashion is the shoe. The horseman of furniture is the chair. The horseman of building is a place of worship.

Each horseman holds onto a very necessary existence and a very important place in telling a story.


Foundation of the individuals action. The choice of footwear invariably indicates which set of actions the person either would like to take or which message the person would like to express. Shoes are most definitely a one person, one moment deal. They are the fastest moving member of the horsemen, smallest product, most unique function. Highly portable. Occupies body.


The chair is the middleman of the horsemen. While the shoe in an individual expression, often times with our own self, the chair serves as a gesture outward, usually to a familiar set of others. The chair is often considered for being with other chairs, for stacking or for being a part of decor. The chair can either indicate a highly functional or highly relaxing cultural notion. The chair sets the stage for the thought, the plan, the action. Less mobile than the shoe, but certainly more mobile than the building. Occupies personal space.


The most public of the horsemen. The church requires countless knowledge and tradesmen for its creation. Long schedule times and great public glee when completed. It is tasked with standing, immobile, weathering changing climate, not only rain and sun, but changes of rulers, changes of economy and changing time. Each trade individually showing their best work as a testament to the whole of culture present in the moment. Highly immobile. Occupies public space.

The 3 horsemen have no hierarchical structure. You need the quick and long, the hard and soft, the big and small. They are dependent on each other for their individual survival as cultural markers.


Now as I have touched on before, the church has had 3 clear shifts. It was for eons an actual religious place of communal gathering, UP.

In the 20th century it can be argued this was when the house was the icon, the individual life was praised, the world was now the goal, OUT.

Now existence has shifted virtual. And the house of the virtual is the phone. This new space lifts the individual from their physical limitations and they are free to roam about exactly as their mind wants, IN.